Aesthetic devices are experiencing tremendous growth as people become more focused on personal appearance. This trend is fuelled by advancing technology – specifically laser and energy-based devices.
Consider choosing a multi-platform workstation with a wide variety of treatment modalities. This allows practitioners to customize treatments to each client and drive higher revenue potential.
1. Getting Started
The medical aesthetics devices market is growing rapidly due to an increase in demand for non-invasive cosmetic procedures. In recent years, it has become possible for consumers to purchase at-home, consumer-grade versions of the same type of lasers and other equipment that clinics, med spas and physicians use to treat their patients.
Although some of these products are manufactured by reputable, trusted manufacturers, many are not. This can put practitioners and consumers in harm’s way if they fail to follow proper safety precautions.
There are also hidden costs that come along with buying and owning aesthetic devices that many practitioners and patients are not aware of. These can include training, servicing fees and yearly replacement parts. Aesthetic Appareil esthétique professionnel need to ensure they have clarity on these cost factors so they can make the best return on their investments and provide the most clinical results for their patients. They need to ask the right questions of their device providers.
2. Training
The medical aesthetics industry is rapidly evolving and new technologies are bringing patients natural looking results in shorter periods of time, with less downtime and without the need for surgery. This has driven a huge increase in demand for laser, light and radio-frequency based devices that can treat many aesthetic concerns such as wrinkles, hair growth, cellulite, skin laxity, and enlarged pores.
It is important to choose a training course or program that provides hands-on clinical experience with gold standard technology. This will ensure your operators have the confidence and empowerment to step outside of their comfort zones, allowing you to offer bespoke treatments to your patients and maximise your clinics return on investment.
Many device manufactures also offer ongoing training, webinars and conferences. Make sure to keep up-to-date with these, and always look for trainers who offer training across all technologies and not just the brand of device you own. This way your staff can be exposed to different approaches and techniques and can learn from the best in the industry.
3. Equipment Maintenance
While purchasing a medical aesthetics device is an investment, a maintenance contract will ensure that your equipment lasts for as long as possible. Maintenance contracts often provide access to thorough inspections that can catch issues that could otherwise cost you thousands of dollars in repairs or lost revenue while your devices are down.
Consider a package that includes maintenance, training, and warranty. This will ensure that you have a team of professionals ready to help keep your device in great condition, while you concentrate on delivering quality treatments.
Also ask the manufacturer about the maintenance requirements of their equipment. A reputable aesthetic machine manufacturer will provide a detailed list of routine maintenance tasks such as cleaning filters, servicing handpieces and checking cooling system levels, among others. They will also include in their training lessons specific tips and tricks to maintain the quality and longevity of your equipment. They will act as your sensei, ensuring that the equipment is being used to its full potential and in a safe manner.
4. Equipment Requirements
Medical aesthetic devices are a powerful treatment tool that can help improve a variety of cosmetic concerns including excess fat, skin laxity, cellulite, scars, hair, tattoos, pigmented lesions and wrinkles. Practitioners can treat these issues both invasively and non-invasively using various modalities like lasers, IPL, radiofrequency and ultrasound.
Multi-platform aesthetic devices like Rohrer’s Spectrum pack several different lasers and IPL into a compact workstation to give practitioners the flexibility to offer multiple treatments under one umbrella. This can save space, money and reduce downtime as well as allow for the ability to experiment with combination treatments.
Finding the right aesthetic device that provides versatility and ease of use is critical for success, especially in a crowded market. Look for manufacturers that don’t just wave you goodbye after a training class, but also provide on-going professional development and refreshes to ensure the latest research and clinical trials are followed and incorporated into your practice. Keeping your equipment running at peak performance will save you time, money and protect your investment.
